Sabiia Seb
PortuguêsEspañolEnglish
Embrapa
Home Itens selecionados Provedores de dados OAI Créditos Sobre Ajuda
        Busca avançada

Botão Atualizar

Botão Atualizar

Ordenar por: 

RelevânciaAutorTítuloAnoImprime registros no formato resumido
Registros recuperados: 3
Primeira ... 1 ... Última
Imagem não selecionada

Imprime registro no formato completo
A paradigm shift for a successful launch of a locally-based start-up in the food supply chain CIGR Journal
Handrinos, Michael; Rotsios, K.; Moshonas, G.; Folinas, D..
The aim of this paper is to design a friendly-user framework for a successful launch of a locally-based start-up in the food supply chain.  Specifically, the study is focused on a Small Medium Enterprises (SME’s) cooperative store in a farm school.  The store is operated by the students in the context of their entrepreneurship, business and marketing classes.  Authors made a number of interviews with the managers and employees of the locally-based store so as to identify its potentials and challenges.  The outcome of the study is a framework dealing with managerial, as well as, technological aspects and even if refers to a specific SME it will act as a road map for an effective start-up development.   Keywords: customer loyalty, American farm school, SME...
Tipo: Info:eu-repo/semantics/article Palavras-chave: Customer loyalty; American farm school; SME co-operatives; Agri-business.
Ano: 2014 URL: http://www.cigrjournal.org/index.php/Ejounral/article/view/2911
Imagem não selecionada

Imprime registro no formato completo
Characteristics of loyal customers for trade chains in the German food retailing AgEcon
Olearius, Gotz; Roosen, Jutta.
In this paper customer loyalty will be examined with the help of budget ratios (budget shares). We address the question whether sociodemographic groups differ in their shopping behavior and their store loyalty. Loyalty is analyzed with regard to the ten largest food retail chains in Germany in 2002. It is shown that the loyalty of customers depends on the lifecycle stage of the household and household size for the most part. Older and single households are more loyal than younger families.
Tipo: Conference Paper or Presentation Palavras-chave: Customer loyalty; Food retail chains; Store choice; Budget ratio.; Agricultural and Food Policy; Food Consumption/Nutrition/Food Safety.
Ano: 2009 URL: http://purl.umn.edu/58108
Imagem não selecionada

Imprime registro no formato completo
Customer relationship management in the agricultural machinery market Ciência Rural
Nunes,Amanda Letícia Pit; Abi-Saab,Otavio Jorge Grigoli; Ralisch,Ricardo.
ABSTRACT: Customer Relationship Management can be regarded as a business approach. The objective was to know the customers, meet their expectations, and thus build customer loyalty. Although, the agricultural sector makes significant economic contributions to the Brazilian market and induces sharp competition among its companies, a huge opportunity still presents itself for the diffusion and implementation of CRM in the agricultural machinery sector. This study aimed to highlight the importance of customer management, by introducing the customer relationship management (CRM) concept. This is possible in the event of reselling agricultural machines, with the intention of retaining the customers and raising the profitability of these companies. It is...
Tipo: Info:eu-repo/semantics/article Palavras-chave: Concessionaire; Customer loyalty; CRM; Marketing.
Ano: 2017 URL: http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0103-84782017000700355
Registros recuperados: 3
Primeira ... 1 ... Última
 

Empresa Brasileira de Pesquisa Agropecuária - Embrapa
Todos os direitos reservados, conforme Lei n° 9.610
Política de Privacidade
Área restrita
Embrapa
Parque Estação Biológica - PqEB s/n°
Brasília, DF - Brasil - CEP 70770-901
Fone: (61) 3448-4433 - Fax: (61) 3448-4890 / 3448-4891 SAC: https://www.embrapa.br/fale-conosco

Valid HTML 4.01 Transitional